2). Consider a well-known speaker, for example, the current President of the United States. What is the speaker's strongest characteristics as a speaker? Is it credibility, attractiveness, power or all three? In what ways could the speaker build ethos in these areas?
A great speaker once famously said, "If you observe nature at work, you will marvel at the intelligence contained within it. Fish don't try and swim, they just swim. Flowers don't try and bloom, they just bloom. Birds don't try to fly, they just fly."
This is the same with great speakers; they don't try to give a great speech, they just do. Simply put, a great speaker is not shy or ashamed to use his/her qualities to their benefit in order to capture the audience's full attention.
President Barack Obama has great memory along with great self-esteem when he is speaking to a large audience. One can easily tell that Barack Obama fully believes in what he is saying and then that makes you a believer as well.
Liberman, a linguistics professor at the University of Pennsylvania says, "the most distinctive thing about Obama’s speeches isn’t the delivery, but the lyricism in the writing."
Like John F. Kennedy and Dr. King, Obama has a way of making a point of his speech hit home with every member in the audience. All three speakers are very articulate, have good voice and are effective at delivering their respected messages.
Great speakers can use credibility and that way create ethos, because by them delivering messages that are facts and truth, they will also be moral speakers.
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