2). Do you agree with Marshall McLuhan that the medium is the message, i.e. that the format or logic of a medium is as important as its content and, in fact, determines what content will be broadcast through that channel? Evaluate his idea that television is a cool medium.
I would have to agree with Mr. McLuhan that the medium is the "message meaning that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived." He's pretty much saying that the media itself and not the content, should be the focus of the study.
The medium has a great impact on the society, mainly by how it is delivered i.e. television, radio, internet, and all the characteristics that are tied to it.
I also agree with Mr. McLuhan in regards that the television doesn't have a big impact on the society, as with television one has to watch it over and over again in order to have an impact on the brain. He also says that people just fill in details when watching a movie, thus it is much harder to be really affected when watching television.
This begs the question: Do kids then really get affected by watching violent programs, or is this what the government is trying to sensor?
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I think the television has a big impact in society because people are always tuning in and if the message is shown through commercials and little messages like how the candidates for presidency showed themselves it will catch on. The message also has to be proven to be able to reach this medium because not everyone can be on television. I think that the television is such a big thing for people now because everyone has it and use it for many different ways. People use it for education, news, and entertainment. So what ever it is being used for it will affect us in our everyday lives.
ReplyDeleteGood post